※It was July 2,000 when Starbucks launched it's first store in Sydney. In it's first 8 years in Australia, Starbucks accumulated $ 143 million in losses, forcing the company to close 61 locations.
The remaining 24 stores were bought with the name left by a retailer called Withers Group, which runs 7-eleven in Australia in 2014 . Starbucks was virtuality forced out.
(Starbucks doesn't do well in well-established coffee country by Toyo keizai)
※There are 1,363 locations in Japan(StarbucksOfficial As of 30/6/2018)and 3300 locations (As of the end of 5/2018)in China where Starbucks rapidly expanding from it's first store in Beijing on January in 1999.
Yellow signal is flushing on the future perspective of Starbucks,which has been almost dominating the market so far for bringing a coffee culture successfully into the Tea-based chinese culture.
Due to the rapid expansion of homegrown brand "Luckin Coffee" Starbucks has been cornered.
It has already opened more than 800 locations. The products are way much cheaper compared to ones from Starbucks and the company offers a delivering service as well.
It is said that Luckin coffee raised 200 milions of funds and expected to have 2,000 outlets by year-end.
Starbucks is ready to fight back by going into a partnershipi with an e-commerce platform Alibaba Group Holding and will start a delivery service on a trial basis.
Starbucks allegedly hampered Luckin's rapid growth through monopolistic collusion with local suppliers and estimate firms. The Scandal came into the open through local media and SNS. The competition is getting serious day by day.
The other reason is consumer boycott against american-products as a payback for the high tax on Chinese products by Trump administration.
Anti-Japanese demonstration in protest aginst Japnanes government after announcing to effectively nationalise the Senkaku island. It might be still fresh in your minds.
それでも市場自体にまだまだ成長の余地がありスターバックスは毎年600店舗を展開し2022年までには6000店舗を目指している。(NIKKEI ASIAN REVIEW) 一方、コーヒー文化が既に完成されているイタリアはどうだろう? スターバックスはイタリア初となる店舗を2018年中にオープンすると発表した。
There is still a room for the improvement of the growth in the market. Starbucks announced it would target opening 600 stores a year in the country through 2022.
How about the Italian market where the coffee culture is already fully developed.
Starbucks is going to open its first store in Italy in 2018.
Why did it take so long for the giga chains expanding in the world. The success story of Starbucks dates back to 1983. The whole concept of Starbcks was born when Schultz, the company's CEO visited Milan. It took more than 30 years to come back to where it all began.
It is said that there are more than 160 thousand coffee shops called "Bar" in Italy. Acording to the Japan Franchise Association ※As of 7/2018 , there are 55,431 convenience stores in Japan. So, it's almost 3 times as much as the number of convenience store. And Italy's population is almost 1/2 of Japan's.
They offer coffee in a half size of coffee cup("Demi tasse"/Half-sized cup) that you can finish drinking with a couple of sips. Take-out is not common but they drink away mon the spot. They usualy drink Cuppcino in the morning and drink Espresso instead of Caffee latte or Cuppcino after 11 AM.
Basically they don't drink augmented coffee such as American coffee.
It's also the one of the main factor of strugging in the Australian market. It depends on the kind of drinks but the price range is around ※€1-2(130-260 yen) for Bar and 3-4€(390-520 yen)Bar with tables. The prices from Starbucks is almost same as the ones with tables. ※As of 8/2018. I might be saying the same thing again,but the basic style in Italy is drinking at a counter.
The small coffee shops have an advantage of offering custamized coffee for each customeres.Regular customers' order even come out with just a glance of their faces.
Here's how you order and drink coffee in Italy and introduction of Italian coffee culture.
Starbucks, leading company with innovative ideas such as delivery-coffee and display of entire process of coffee would keep attracting attention from coffee lovers all over the world.
They consider a coffee shop as a place where people meet each other or have a conversation with local Baristas. Coffee might be just a part of it. Australians like meeting new people.
It's always crowded there on weekends. It's not only a gambling place but also a place where you can watch live Australian-football games on TV while drinking alcohol with their mates.(mates is Aussie slang for friends)
Full-time(38 hours/week with annual paid leave) and part-time (the working hours/week is fixed with annual paid leave) get paid 16.87 (1400 yen)AU dollars for the minimum calculated based on 2014.
カジュアル(勤務時間の保証や有給休暇がないが25%増)はおよそ1750円も払われる。
casual workers get paid 1750 yen (25% more without any guarantee of working hours or paid leave).
You can also find Starbucks in the Philippines but the costs are added on the price. It's more than 300 yen for one cup of coffee that you only pay 20-30 yen at a convenience store there.
(The average income is about 480,000 per year ”quoted from 平均年収.jp") and other expenses including rent and utility,it's still way much less costly compared with the ones in Australia.
(way back then, they couldn't grow tomatoes and imported ones were expensive, so, they use banana ketchup instead. The custom still remains nowadays). According to my GF.
The market is too huge to lose and Starbucks has already been licensed by Withers Group, which runs 7-eleven stores in Australia trying to turn around the fortunes.
Starbucks also announced that they are going to launch the first store in Italy, rich in coffee culture. Starbucks keeps attracting attentions for their future developments:)
Since I was sophomore at university, aged aroud 20, I got into ENGLISH learning.
I have experiences joining in a volunteer program in California for months and going to Australia on a working holiday/study for about 3 years.
When I realized it, I was already at my current age after hopping from one job to another including physically demanding jobs and sales positions. THE reason WHY I decided to write a blog is that I came to the conclusion that OUTPUT is more important than INPUT through my life experiences.
LET me introduce my ENG level. I got 630 points in my first TOEIC Test ever.After that, I scored 850 points right after joining a Volunteer program in the US. I had studied ENG constantly and guess how much I got for the score after comming back here in Japan?
I got 835 points!! lol I'm still sure that I improved my language skills :D
without further ado,I really started feeling that I have been stuck in my life.
I already know that studying ENG won't help me a lot.. BUT I truly got the feeling that I want to make any actions to bring a CHANGE into my life! And that feeling got me motivated to study ENG all over again and write the first blog in my life.
I'M NOT good at communicating and I also really hated working as a sales-person back in days selling a product that I didn't like... I ENJOYED physical work. BUT as I get older, It's getting harder and I got totally lost at this ageXD
Fortunately, I have a fascinating Filipina girlfriend. I have being in a relationship with her for 4 years since I met her 6 years ago for the first time. I'm wondering why she is still with me lol She is super scary when she got mad though... I recently got an ultimatum=O
I know that nothing is gonna change the situation quickly but I will try my best and turn my personality into more positve and improve my language abilities. That's the main reason.AND IT WOULD BE GREAT IF YOU POIT OUT BIG MISTAKES TO HELP ME.